The truth is, if you don’t brand yourself, someone else will, and it probably won’t be the brand you had in mind.
In many ways, brands are like people: They have qualities, attributes,and personalities. And people are like brands. They are products that can be nurtured and cultivated to become winning brands.
If you study the lives of successful entrepreneurs, Well known business executives, politicians, performers, and the like, you’ll discover that hard work or luck alone wasn’ t instrumental in their achievement.
Rather, their success was the result of a — conscious process — a strategic branding process — undertaken with the assistance of advisers, coaches, and other mentors who propelled their achievements and celebrity.